Practical guides and lessons from 15+ years building web products. No fluff, no buzzwords.
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Search is not a plugin. It is a system. Here is an engine-agnostic playbook for building fast, relevant ecommerce search in a MedusaJS + Next.js + Sanity
Headless commerce is a way to ship faster, scale without rewriting, and avoid platform lock-in.
What is a good ecommerce conversion rate in 2026? See updated benchmarks by vertical, device, and channel — plus a practical agentic CRO playbook to improve checkout, UX, and revenue.
You're not choosing Shopify vs. Medusa. You're choosing how much control, flexibility, and performance you need - and how much complexity your team can carry. A practical breakdown.
Subscriptions aren't a checkout feature - they're an operating model. Here's how we build subscription ecommerce on MedusaJS: architecture decisions, billing integration, renewal logic, and the pitfalls that catch most teams.
Headless e-commerce can cut load times in half - or double them. Here is what actually impacts performance, when to use headless, and how to avoid common pitfalls.
New articles on Next.js, headless e-commerce and Sanity. No spam.